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Creating Your Own Brand: How to Market Yourself in a Competitive Environment

To stand out from the crowd in competitive professional contexts, an ambitious person should package, market, and sell their own “brand.” But how to do this without feeling self-conscious?!
This workshop will present a structure and checklist for creating a persuasive, and comfortable, self-selling tool. Participants will learn how to develop a written version of their Career Narrative, which can be adapted to fit a variety of written or verbal situations, including industry conference bios, networking events, or even casual conversations with the boss.
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